The Lulu Backpack

Meet Lulu — the backpack that’s as organized as she is adorable! Designed for busy school days, sleepovers, and family adventures...Lulu has a place for everything (and we mean everything!).

The magic is in all those pockets. Along with a roomy main compartment, Lulu features our special “Peekaboo Pocket”— a clever compartment that opens sideways to reveal a whole world of organization inside. Little pockets, pencil holders, and designated spots for all those tiny treasures mean less digging around at the bottom of her backpack.

And Lulu loves to travel! A built-in luggage strap slips right over a suitcase handle for easier airport adventures. We even tucked a discreet little pocket into the luggage strap — the perfect hiding place for lunch money, her beloved little trinkets, or other small essentials.

Made from easy-to-clean nylon, Lulu is ready for the spills and adventures that come with being a kid. Padded shoulder straps keep things comfy, while sweet ruffle detailing adds that extra feminine touch we love.

At 16" x 14", she’s roomy enough for school-day necessities without sacrificing all the charming details that make Lulu special.

Details: 16" x 14" • Easy-clean nylon • Roomy main compartment • Side-opening “Peekaboo Pocket” • Multiple interior organizer pockets • Pencil holder pockets • Exterior pockets • Luggage strap for travel • Hidden pocket in luggage strap • Padded shoulder straps • Ruffle detailing

School days, sleepovers, and suitcase adventures — Lulu is ready for all of it. 💕